What started as a showcase for local DJ’s has evolved into a musical force to be reckoned with. Iceland Airwaves is a full-blown, international music festival that showcases the hottest new bands from Iceland and the rest of the world. The festival attracts thousands of people each year to sample the freshest sounds from Iceland and abroad. The festival will maintain the same format as previous years with approximately 150 artists performing in various venues around downtown Reykjavik.
As before, Icelandair will extensively market the festival internationally and sell package tours to the event (see below). The interest of the international music media in the festival has been steadily increasing, and this year many new faces are expected to join an already established group of regulars. Dates are Oct. 14-18. (For more information: www.icelandairwaves.com).